Whether you’re producing blog posts, webinars, e-books, or videos, your content marketing efforts should draw people to your products and services by providing answers to their problems and questions. Below you’ll find some of the pieces I created to build brand awareness, demonstrate thought leadership, grow email house files, nurture customers, and generate leads.
Along with quantitative measures of success, I’ve received positive feedback from customers for the educational content I’ve provided, including the following:
“You have calmed down a lot of fears and concerns I have. Will definitely buy DEMCO products to facilitate our new normal.” –Webinar Attendee
“I appreciate all the things you’ve done so far. I have to say, Demco really stepped up and thought about so many ways to help us out here in library (and school) land. I have used everything in your COVID-19 resources and solutions section and was especially grateful for Dr. Navsaria’s webcast.” –Webinar Attendee
“Customer told me that the reason she is purchasing this booktruck is because she read through all of our blog posts on the Ideas section of our website and she was inspired by what she read. She said that she really enjoyed the information Demco provided and that our blogs really helped her. She said she has pinned the information we’ve provided to her Pinterest board and she said all of the ideas were great. She wanted us to know that she REALLY appreciated that information and she thanked me a couple of times for having that information available.” –Customer Service Rep
“I only recommend webinars to my staff that originate from reputable sites. As an industry leader, Demco has filled an invaluable niche.” –Webinar Attendee
“The abundance of free resources being made available has been amazing; offering discounts and sharing knowledge are also wonderful and appreciated. You guys are doing a great job staying current so please keep doing that, anything that has come up you’ve covered.” –Webinar Attendee
SEL Funding E-book
Audience: SEL coordinators, principals
The pressures of the pandemic brought mental health into the spotlight. This was one of the main areas that school leaders knew they had to focus on if they were going to help students succeed in school going forward.
I collaborated closely with the Social-Emotional Learning (SEL) Product Director to write this guide, which provides helpful information about how to follow SEL best practices and details solutions to help school leaders achieve their goals.
The piece was used as a lead magnet to build our email house file, and we nurtured prospects who downloaded it with a follow-up email series.
This is just one piece in a larger strategy that I helped craft and execute that increased the Nasco Education SEL business by 2,000% YOY.
Public Library Space Design E-book
Audience: Public library directors, public librarians
As public libraries began to re-open during the COVID-19 pandemic, they needed guidance on designing safe library spaces that reduced the spread of germs.
I created this guide to give them tips and advice for rearranging their spaces, directing traffic, and implementing products and procedures that helped keep their staff and patrons healthy.
The piece was used as a lead magnet to build our email house file, and we nurtured prospects who downloaded it with a follow-up email series.
Flexible Seating E-book
Audience: Classroom teachers, principals
After seeing how popular the blog posts I had written and curated on flexible seating were, I compiled them into a comprehensive e-book.
This guide helps educators understand the benefits of flexible seating compared to traditional desks, gives them behavior management strategies for flexible seating classrooms, and helps them choose which seating is right for their classroom.
The piece was used as a lead magnet to build our email house file, and we nurtured prospects who downloaded it with a follow-up email series.
COVID-19 Webinar
Audience: Public library directors, public librarians, school librarians, principals
As public libraries began to re-open during the COVID-19 pandemic, they needed guidance on designing safe library spaces and practices.
I collaborated with Dr. Dipesh Navsaria, a pediatrician who also holds a degree in library science, to create a webinar that addressed their questions and fears.
The webinar garnered 13,000 registrants and another 6,000 on-demand views and positioned Demco as a go-to authority on best practices for libraries. I received emails and feedback from attendees thanking me for providing this much-needed timely content.
We were able to add ~9,000 new names to our email house file from the list of registrants.
COVID-19 Webinar
Audience: Public library directors, public librarians, school librarians, principals
As public libraries began to re-open during the COVID-19 pandemic, they needed guidance on designing safe library spaces and practices.
I collaborated with Dr. Dipesh Navsaria, a pediatrician who also holds a degree in library science, to create a webinar that addressed their questions and fears.
The webinar garnered 13,000 registrants and another 6,000 on-demand views and positioned Demco as a go-to authority on best practices for libraries. I received emails and feedback from attendees thanking me for providing this much-needed timely content.
We were able to add ~9,000 new names to our email house file from the list of registrants.
STEAM On Demand Case Study
Audience: STEM teachers, principals, curriculum coordinators, after-school coordinators, club leaders
Nasco Education partnered with STEAM On Demand to provide hands-on materials for their video lessons. We leveraged Nasco’s STEAM audience through targeted emails, case studies, and an optimized landing page to generate leads.
The campaign highlighted how both trained and new STEAM educators could easily implement the curriculum and bring engaging STEAM experiences to their students.
6 Schools + 6 Makerspaces = 1 Big Win
Audience: Librarians, Teaches, Principals, and Superintendents
This blog posts was designed to mimic a case study to help other educators understand the role that makerspaces were playing in schools.
It was used to inspire educators to create their own spaces for STEM/STEAM experiences and used as a lead generation piece for our furniture business.
Interior Design Portfolio: Barneveld School District
Audience: Principals, superintendents, facilities directors, purchasing directors
This portfolio piece was written in the style of a case study to showcase the range of furniture options, capabilities, and white glove service that we could offer them to support new school builds or renovations.
Flexible Seating Blog Post
Audience: Teachers, school counselors, interventionists, principals
I collaborated with one of our vendor experts on a webinar about the importance of flexible seating and offering movement and choice during the school day.
I repurposed his popular webinar content and ghost-wrote this blog post so that we had multiple ways to share it on our platforms.
Modern Learning Spaces Blog Post
Audience: Teachers, principals, school administrators
Educators have started to understand that school environments have a large impact on how students learn. However, getting the funding to redesign their learning spaces isn’t easy.
I wrote this blog post to help them provide evidence of the positive effects school furnishings can have on student academics to decision-makers.
4 STEAM Solutions Blog Post
Audience: STEM teachers, school librarians, curriculum specialists, principals
Schools received an unprecedented amount of federal funding during the pandemic. Many school leaders saw an opportunity to use this funding to start or enhance their STEM/STEAM programs. In this blog post, I showed them how Demco’s solutions could help.
Redesigning Learning Spaces Blog Post
Audience: Teachers, school librarians, principals
Educators with small budgets often try to save funds by retrofitting their old furniture to make it mobile or have power capabilities. This blog post helps them understand why this can actually be an unsafe practice and cost them more in the long run.
Makerspace Tools Blog Post
Audience: Public librarians, school librarians
Along with writing content, I also worked with many freelancers and industry influencers to create content. I used my contacts to create crowd-sourced posts on hot topics.
Click on the link to read an example of crowd-sourced content.
SEL in the Library Blog Post
Audience: School librarians
Social-emotional learning has become a large focus for schools after the pandemic.
I created this post to give school librarians idea for leading the charge on providing social-emotional learning to the students in their schools.
Curbside Pickup Checklist Blog Post
Audience: Public librarians
During the pandemic, public librarians were looking for ways to continue to put materials in the hands of their patrons while keeping everyone safe. Many began implementing curbside pickup.
This post focuses on the best practices for curbside pickup and helps extend that knowledge to more public libraries. It also highlights Demco solutions that made curbside pickup procedures easier and safer.
Choosing Colors and Fabrics Post
Audience: Public librarians, school librarians, school admin
One of the questions our sales team was often asked was, “How do I choose furniture colors and fabrics for my library?”
To help answer customer questions and drive organic traffic to our website, I worked with our design team to create this post.
Liz Bowie 