About Me

Liz Bowie

CREATIVE LEADER | BRAND CHAMPION | CUSTOMER ADVOCATE | PROCESS IMPROVER

I’m a creative marketing leader with nearly two decades of education-market experience.

I help companies elevate their brands by:
  • Inspiring creative teams to produce objective-driven marketing collateral that converts prospects and drives demand
  • Developing a deep understanding of customer needs through strategic assessment of market trends and educator challenges
  • Ensuring customer-centric, targeted messages while maintaining a consistent brand and story across channels
  • Planning and executing a content strategy that builds brand loyalty, nurtures prospects, and generates leads
  • Managing a product development team of in-house creatives and freelancers to produce innovative and award-winning tools for schools and libraries
Resume
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